Website update 27/10/21

A website update as it has been a while!

I’ve taken a little break from the site as you may have noticed over the past couple of weeks. This was to recharge my batteries and to have a really good think about the next steps for the site.

Not to say I haven’t been doing anything!

The main work has been centred around our social media. We have now setup on Facebook and on Instagram and have been sorting through the logistics for posting to these and producing content for these three social media channels (and YouTube!).

Social media is an excellent opportunity to market the site, but it needs to be done right and making sure this is setup correctly is crucial.

It’s small things like getting images to be the correct size so they look right on all the channels. 1 size of image is great for Facebook and Twitter, but won’t work on Instagram for example! So any time an image is created, a second version needs to be created for Instagram. We may also have to produce another image if we want the image on our front page image slider.

What we post has also been another huge consideration in our strategy. What will people find interesting? How can we engage with people so that it is not a passive process? How can we educate through our social media? When should we post and how often???!!!

It’s making sure that a process exists and is written down – the very un-glamourous side of trying to run a website, that is absolutely crucial.

Hopefully you will be seeing a few more updates over the coming weeks as we knuckle down into the final stretch of the year.

Many thanks for your support!